THE ROLE OF CONGRESS TOURISM IN CRACOW
IN THE YEARS 2008-2009

The paper consists of two parts: the introduction, where theoretical issues are explained, the essence of congress tourism is presented and the location of congresses in the world is specified. The second part is of an empirical nature, in which the research results are presented...

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SOCIO-DEMOGRAPHIC DETERMINANTS OF TOURISTS’
SUSCEPTIBILITY TO WORD-OF-MOUTH MARKETING

The article characterises the elements of the consumer communication process in tourism and specifies advantages and disadvantages of its use by tourist companies and tourism areas as part of word-of-mouth marketing...

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THE ROLE OF BUZZ MARKETING IN THE MANAGEMENT OF TOURISM DESTINATION

A continuous exchange of information which forms most of our purchasing decisions is going around us and with our participation. The purpose of the paper is to demonstrate that the supplying entities on the contemporary tourist market should use...

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PARTNERSHIP IN THE MANAGEMENT OF TOURISM DESTINATION AREA
THROUGH CUSTOMER VALUE – CONCEPT, TYPES AND RULES OF OPERATION

The “local partnership” term has recently frequently appeared in publications and studies concerning the problems of local development. Yet, it has not been fully specified. The purpose of the article is to try and explain the essence of the term in relation to the tourism market. Basic rules...

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